Guttenberg was once a major center for the button cutting industry, which was a major industry on the Mississippi River during the 1800s. Today, Guttenberg exists largely to support the tourism and recreation industry. Guttenberg is located in an area called the driftless region, which covers southwest Wisconsin, southeast Minnesota, and parts of Illinois and Iowa along the great river. The driftless region was not covered by the most recent ice age, which means that the rough terrain and bluffs were not leveled by the glaciers. The result is a landscape that looks more like West Virginia than Iowa, and certainly explodes the myth that Iowa is the home of the flat-landers.